SHOOP was founded in 2011. Street culture and music are the inspirations for the patterns, prints, graphics and fabrics. Itʼ s sportswear with an urban and sophisticated edge. Ghetto chic at its best! Sweatshirts, shirts and tracksuits are the basic pieces of the collection, grouped by different themes or patterns. Unisex clothing, simple patterns, easily adaptable to all bodies, fabrics that can be worn by men and women.
SHOOP is linked to music and collaborates with DJs such as Hoodboi, Donky Pitch, Falcons, Joseph Marinetti, RLP, Yukibeb, Broken Haze,Ta-ku, Jay Scarlett, Yyioy, Lucid, Slick Shoota, Egyptian Maraccas creating podcasts and spreading SHOOPʼs concept. The R&B singer and rapper, Drake has performed several times with SHOOPʼ s items which were custom made specially for him.