It’s 2016 and I have set up 3 golden rules for myself.
#1: Never leave the house without Bleu De Chanel by CHANEL.
#2: Turn up and never turn down.
#3: Stay hood rich with or without Atelier New Regime.
A Montreal based street wear brand styled for the modern man, Atelier New Regime is committed to redefining the customer experience as we know it. Through the quality of its product, presentation and lifestyle, ANR pushes the creative envelope leaving a unique and thought-provoking impression on the consumer. Over time, Atelier New Regime has grown to be more than clothing. It has evolved into an artistic movement run by a collective of “creatives” whose aim is to express themselves through fashion. And especially the white “Hood Rich” shirt is everything I need right now. Pictures via Atelier New Regime Model: Emile Woon – Photography: Yan Bleney – Styling: Alex Axenova – Mua: Isabella Forget
Mon dieu. Winter decided to not show up this year and global warming is scaring the shit out of me. Like are you fucking serious?! Especially when you can’t wear winter gear like e.g. Andrew Coimbra.
Andrew Coimbra, currently living in Toronto, Canada, began his career in Fashion Design by studying Material Art & Design at the Ontario College of Art & Design University before moving onto The School of Fashion Studies at George Brown College. Experience working with prominent Canadian designers Pink Tartan and Philip Sparks proved to be a solid base for his enriching internship with internationally renowned label Proenza Schouler, in New York City.
Andrew defines his aesthetic as cool, refined ease. Strengthened by inspiration drawn from contemporary art and youth culture, combined with an emphasis on tailoring and a focus on fine fabrics, his work offers a new approach to the world of menswear.
For the Fall2015 collection – titled “sorry, not sorry: a Canadian dilemma” – Andrew wanted to explore the subtleties of the Canadian social and physical landscape, using aerial perspectives of icebergs, extreme cold weather mapping patterns, and our notorious use of the word “sorry” as major sources of influence. The playful prints are contrasted with slick fabric choices, and an almost military-meets-thug aesthetic, ushering in a fresh, new attitude; a Canadian confidence. Check FW 15 here: