Yeezy Season 1

Yeezy Season 1.
Do I have to say more? Kanye West and Adidas unveiled their first collaboration in New York City and showcased the Yeezy Collection. Named Yeezy Season 1 the collection features a series of apparel and the new footwear including the adidas Yeezy 750 Boost and the adidas Yeezy 350 Boost. And in my opinion here is why the hype is so real (I can feel it all the way to Europe):

1. The collection is timeless and at the same time it’s zeitgeisty.
2. The presentation. Simple, clean, urban and putting the collection in the spotlight. And it’s so smart to portray nakedness so that the focus is on the clothing. The idea is genius!
3. The models. The mixture of not experienced and experienced models like Ian Connor, Kylie Jenner, Amina Blue, Dudley O’Shaughnessy  or Jackson Hale and the variety of looks is making the collection very approachable. The models are reflecting society and showing different shapes, heights, colors and faces.
4. Not so relevant, but still relevant for the press: the front row. When Beyonce, Jay-Z, Kim, Anna Wintour and Puffy (the 90s are back) are sitting in the front row then you already know what’s up.
5. Just take a look:
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And last but not least:
6. This day is going down in history as the day when Nike fucked up. Nike, you fucked up! BIG TIMES!

I am just praying that the fashion pieces are not too expensive. But this collection needs to be supported. #TeamAdidas

Pictures via Adidas

Solange x Puma

And Solange did it again!
And even better than the first time.

Following the success of the Girls of Blaze collection debuted this past February, PUMA unleashes its second collection of footwear — under creative direction of Solange. The release welcomes the return of the previous collection’s original designers Gerlan Marcel, Hisham Bharoocha and sister duo Darlene and Lizzy Okpo to re-interpret PUMA’s seasonal themes of “Wild Rebel” and “Natural Calm.” The first drop is entitled “Wild Wonder,” featuring three styles that will release on November 28th and the second “Behind the Bazaar” features two styles that will release on December 13th. The new collection is centered around two iconic styles for PUMA, the classic PUMA Suede and the XT2, a much loved favorite from the Trinomic Family. Each designer approached the sneaker’s silhouettes in their own way and brought in graphics, a mix of materials and colors or natural fabrics.

Dope as fuck!
Solange x Puma 10653409_10152907945734489_5072974794241425931_n 1393270_10152907938304489_3589811785347393289_n 1454994_10152907941809489_1651285163448144306_n 10391005_10152907943224489_4411953343747206068_n 10407776_10152907939754489_8945022233558506347_nPictures via Saintheron.com