Atelier New Regime

It’s 2016 and I have set up 3 golden rules for myself.
#1: Never leave the house without Bleu De Chanel‬ by CHANEL.
#2: Turn up and never turn down.
#3: Stay hood rich with or without Atelier New Regime.

A Montreal based street wear brand styled for the modern man, Atelier New Regime is committed to redefining the customer experience as we know it. Through the quality of its product, presentation and lifestyle, ANR pushes the creative envelope leaving a unique and thought-provoking impression on the consumer. Over time, Atelier New Regime has grown to be more than clothing. It has evolved into an artistic movement run by a collective of “creatives” whose aim is to express themselves through fashion. And especially the white “Hood Rich” shirt is everything I need right now.
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Pictures via Atelier New Regime
Model: Emile Woon – Photography: Yan Bleney – Styling: Alex Axenova – Mua: Isabella Forget