Morocco with Daily Paper

Amsterdam based label Daily Paper released the images of the first part of their Spring/Summer 2015. For the look book the label travelled to Morocco, the country that served as the main inspiration for their collection. And you can clearly see Morocco’s color palettes and fabrics in their fashion. And this shit turned out to be dope af. I must admit that I have a secret fetish when it comes to look books. Like a lot of them pictures are so good that I want to pin them on my wall, just so I can look at it every day. For more than just one season.
Morocco Morocco Daily Paper
Founded in 2010, Daily Paper is an Amsterdam based menswear label. Inspired by the founder’s own African heritage and passion for contemporary fashion an alternative path has been found, turning Daily Paper into a well-respected creator of authentic ready-to-wear garments. The menswear label is known for being affected by different African cultures incorporating these influences into modern design with a unique rugged character.
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 Daily Paper’s focus lies in the design of men’s fashion apparel that considers authenticity, with an emphasis on tailoring and an eclectic use of materials. The products are made to compliment the consumer’s passion for individuality and personal style. Devoted to quality garments, fine detailing, culture and overall great designs, Daily Paper stays true to their unique brand aesthetic.
Morocco Morocco After travelling to Morocco for a photo-shoot in early 2014, the design team of Daily Paper got inspired by the culture, colors and fabrics of the Moroccan people. Upon their return they got back to the drawing board and created 2 collections for the SS15 collection. The first chapter is mainly focussed on the color palettes used by the Moroccan people and their use of fabrics, while the 2nd chapter shows influences from ancient and modern ‘Berber tribe’ elements. The collection is an ode to North African culture and is filled with well tailored staples such as: All over print T-shirts, nylon vests, classic bomber jackets, cotton rain coats, and all over embroidered jogger pants.
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The collection will be available for purchase  through Daily Paper’s online store and selected retailers.

Pictures via Daily Paper
Production: Daily Paper – Photography & direction: Sharon Jane D. – Styling: Sharon Geernaert – Models: Feliciano Jorghino, Joachim Badejoh

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